> For the complete documentation index, see [llms.txt](https://saifa-ai.gitbook.io/saifa-ai-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://saifa-ai.gitbook.io/saifa-ai-docs/knowledge-base-and-ai-training/broadcast.md).
# Broadcast
### Overview
A **broadcast** is a message sent to many contacts at once through a connected channel (LINE Official Account or WhatsApp Business). The workflow has three parts:
1. Open the Broadcast module and start a new broadcast.
2. Choose a channel, then configure the sender, timing, audience, and message.
3. Preview and either save as a draft, send immediately, or schedule for later.
***
### Step 1 — Open the Broadcast module
1. In the left sidebar, click the **Broadcast** icon.
2. The **Broadcast** page opens and shows your existing broadcasts.
The list page contains:
* **Channel switch** — **LINE OA** / **WhatsApp**. Select which channel's broadcasts to view.
* **Search** — search broadcasts by name.
* **Filter** — narrow the list.
* **Status tabs** — **All** , **Draft** , **Scheduled** , **Sent** , each with a count.
* **Templates** — top-right, opens saved message templates.
* **New Broadcast** — top-right, starts a new broadcast.
If you have no broadcasts yet, the page shows an empty state ("No broadcasts yet / Create your first broadcast to get started") with a **+ New Broadcast** button in the center.
***
### Step 2 — Start a new broadcast and choose a channel
1. Click **New Broadcast**.
2. The **Create New Broadcast** dialog opens with **Choose your channel**.
3. Select one channel:
* **LINE Official Account**
* **WhatsApp Business***Global reach.*
4. Click **Next** . (Use **Cancel** to close without creating.)
The broadcast editor opens. It has two panes: the **configuration form** on the left and a live **Preview** phone mockup on the right that updates as you build the message.
> This guide continues with the **LINE OA** flow.
***
### Step 3 — Select the sender account
Under **Create Broadcast**:
1. Open **Select the LINE account to send from** — a required field (marked with \*).
2. Choose the LINE Official Account you want the broadcast to be sent from (e.g. *Aurelia Dining*).
***
### Step 4 — Set the send time
In the **Send time** section, choose one option:
* **Send now** — the broadcast goes out immediately after you confirm.
* **Schedule** — send at a future date and time. Selecting this reveals three fields:
* **Date** (date picker, e.g. `20/08/2569` in the Buddhist calendar).
* **Hour** (HH) — dropdown, `00`–`23`.
* **Minute** (MM) — dropdown, `00`–`59`.
When **Schedule** is selected, the primary action button at the bottom changes to **Schedule**.
***
### Step 5 — Choose the audience
In the **Select target audience** section, choose one option:
* **Send to everyone** — sends to all contacts on the account. An **Estimated audience** card shows the reach (e.g. `100%` → *approx. 24 recipients*).
* **Select specific group** — send only to contacts matching filters.
#### Building audience filters
When **Select specific group** is chosen, an **Add filter** link appears. Click it to add a filter row. Each filter row has three parts:
1. **Field** — what to filter on:
* **Tag**
* **Last message from customer**
* **Has converted**
* **Conversion value**
2. **Match logic** — how the values are combined:
* **Has at least one of — OR**
* **Has all — AND**
* **Has none — NOR**
* **Missing at least one — NAND**
3. **Value** — e.g. **Select tag**.
Use **Add filter** again to stack more conditions, or the **trash icon** to remove a row. The **Estimated audience** card recalculates as you change filters (it shows `0%` / `0 recipients` until a valid value is selected).
***
### Step 6 — Compose the message
In **Your broadcast message**:
#### Message blocks
The broadcast is built from one or more content blocks. The first block is a **Text** block by default, with a text area ("Write your broadcast message…") and a character counter (limit **500** per text block). Use the **trash icon** to delete a block.
Add more blocks with the **Add message** buttons:
* **Add text**
* **Add image**
* **Add rich message**
* **Add flex message**
#### Personalization variables
Click the **`{ }`** button in a text block to open **Customer variables**. Click a variable to insert it; the real value is substituted for each recipient when the broadcast is sent.
* **Customer**: Display name, Customer name, Email , Phone number, Billing address , Shipping address.
* **Order (latest)**: Order number, Order status, Total, Tracking number, Shipping status, Payment status.
*Best practice:* place variables naturally within a sentence, keep the surrounding copy longer than the variable so the message reads well, e.g. *"Hi {{customerName}}, your order is on its way!"*
An **emoji** button is also available in each text block.
#### Use a template
Click **Use template** to open **Select template** and start from a saved template. If none exist, the dialog shows "No templates yet"; close it with **Cancel**.
***
### Step 7 — Name the broadcast
Under **Name your broadcast**, enter an internal name (e.g. *"My campaign 31/04/26"*). This name is only for organizing and finding the broadcast — **it is not sent to recipients**.
***
### Step 8 — Preview
The **Preview** pane on the right shows how the message will appear to recipients in the LINE chat, updating live as you edit. Use it to check spacing, images, and how variables read before sending.
***
### Step 9 — Save, send, or schedule
The action buttons are at the bottom-right:
* **Cancel** — discard and leave the editor.
* **Save draft** — save without sending; it appears under the **Draft** tab to finish later.
* **Send broadcast** — sends immediately (shown when **Send now** is selected).
* **Schedule** — queues the broadcast for the chosen date/time (shown when **Schedule** is selected). It then appears under the **Scheduled** tab.
After sending, the broadcast moves to the **Sent** tab, where you can review its delivery.
